
For not having been announced yet, the until-now theoretical Amazon tablet has produced a lot of buzz. The reason for this is basically twofold. Amazon’s aggressive pricing of the Kindle speaks well of their ability to source and competitively price electronics - a necessity in the tablet market. And word was that they would have some significant ways to differentiate their new tablet from the current crop of Android devices. General consensus is that these two things lend it the potential to, at the very least, top the Android tablet market.
But a hands-on preview by a TechCrunch writer and a blurb from Business Insider point to several potential problems that may make it a less competitive device than originally expected.
No buttons
I’m a fan of sparse design. But one of the biggest complaints I hear about reading on the iPad is its lack of physical buttons for page turns. Since it’s being positioned against the Nook as an ebook reader, this could be a strike against it that will be lamented by everyone who reviews it. Oh, and
Some of the page-turning touch mechanics still needed a bit of work in the version I used.
For a device that’s theoretically being positioned as an advanced ebook reader, that worries me. Especially considering the existing page turning mechanics in the Kindle iOS app.
Screen size
I would love a seven inch tablet. The iPad is just barely too big to hold comfortably in one hand. But so far only one seven inch tablet has produced decent sales - the aforementioned Nook. The question is if producing something that isn’t a “standard size” tablet will hurt or help sales. It’s differentiation (and certainly helps the price), but maybe not the right kind.
The interface
Again, potentially a key aspect of differentiation. I’m not arguing that the Android UI is a shining pinnacle of usability. But I’m also not convinced that Amazon can produce a compelling user experience based on what I’ve seen of their work with interfaces. If they do pull it off, more power to them. I’ll reserve judgement on this until I try it.
No Google anything
Not an awful idea on its own, but by removing it from the greater Android ecosystem, Amazon is betting awfully heavily on their ability to manage their own app/music/media system. Based on their past performance, that could become a problem.
It’s going to sell really well
I think based on the popularity of the Kindle, and general reputation that Amazon has right now for producing solid hardware at a decent price, their upcoming tablet will sell at least as well as any existing Android tablet, possibly even better. This will lead to any and all flaws being magnified, publicized, and whined about incessantly. It also means Amazon will have to be really on the ball about the online components of their system. I foresee outages around Christmas when massive influxes of new users cripple the system.
I’ll admit, after reading these articles, I’m not necessarily less likely to buy one of these things. I’ve wanted a Kindle for a long time, but couldn’t justify it because I have an iPad. This is cheap enough and capable enough to be worth it — even if I end up rooting it and installing Honeycomb. Or add Whispernet and I’m all over it.